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Fill more tables with Google and Meta ads
Put your restaurant in front of hungry people nearby, right when they're deciding what to eat. We plan, run and optimise your ads on Google, Facebook and Instagram, and send the clicks to your own ordering website.
Why paid ads work for restaurants
SEO and social media build over time. Ads bring customers in from day one, and you control exactly who sees them and how much you spend.
Catch people searching now
Show up at the top of Google when someone searches for the food you serve nearby.
Reach the right locals
Target by distance from your restaurant, age and interests on Facebook and Instagram.
Promote deals and new dishes
Launch a new menu item, push a weekend offer or announce a special event.
Fill quiet days
Run ads at the times you want more orders, like weekday lunches or slow evenings.
Bring visitors back
Remind people who visited your website or menu but didn't order yet.
Know what you get back
Track clicks, calls, bookings and orders, so you can see what your budget brings in.
What our ads management includes
From the first campaign to monthly reports, we handle the setup, the creative and the optimisation.
Google Ads
- Search ads for "near me" and cuisine searches
- Local ads on Google Maps
- Keyword research and negative keywords
- Call and direction tracking
Meta Ads
- Facebook and Instagram campaigns
- Local audience targeting by area
- Retargeting website visitors
- Offers, events and new menu launches
Ad creative
- Eye-catching food images and short videos
- Ad copy and headlines
- Carousel and story formats
- Testing different versions
Tracking and reporting
- Meta Pixel and Google conversion tracking
- Order, call and booking tracking
- Budget and bid optimisation
- Monthly performance report
How it works
Start with a budget you're comfortable with, then grow what works.
Goals and budget
We agree on what you want more of, such as orders, bookings or calls, and a starting budget.
Tracking and audiences
We set up conversion tracking and build audiences around your location.
Launch campaigns
We create the ads and launch them on Google, Facebook and Instagram.
Optimise and report
We adjust targeting, ads and budget every month and report the results.
Restaurant ads questions
Something else on your mind? Ask us.
Should my restaurant advertise on Google or on Facebook and Instagram?
They do different jobs. Google Ads reach people who are already searching for food near them, while Facebook and Instagram ads create demand with photos, offers and events. Many restaurants use both, and we can recommend the right mix for your goals.
How much should a restaurant spend on ads?
It depends on your area, competition and goals. Many restaurants start with a modest monthly budget, then increase it once they see which campaigns bring in orders. We will suggest a starting budget when we review your restaurant.
How does the ad budget work?
Your ad budget is paid to Google and Meta, separately from our management fee. You stay in control of how much is spent, and you can see the spend in every monthly report.
How quickly will I see results from ads?
Ads can start bringing clicks and calls within days of launch. The first few weeks are used to test audiences and ads, and results usually improve as we optimise the campaigns.
Do I need my own ordering website to run ads?
Not necessarily, but ads work best when they send people to your own ordering website or app. That way every order they bring in is commission-free and we can track exactly which ads work.
Send ad clicks to your own ordering
Ads work best when they lead to your own website and apps, so every order they bring in is commission-free.
Ready to bring in more orders?
Tell us about your restaurant, your area and your goals. We'll suggest a starting budget and the right mix of Google and Meta ads.